About Henry

Eleven years in local marketing at OMG National

From 2015 to 2026, I worked at OMG National, an internet marketing company for small and medium-sized businesses. I started as a social media writer and worked my way up through every side of the business: Social Media Department Manager, Account Executive, Client Services Manager, Onboarding Manager, Product Manager and, finally, Director of Product Development.

As a product manager, I was responsible for Google Business Profile and local search products. I later led digital marketing products across search, paid media and social media. That work involved product roadmaps, pricing and packaging, team processes, conversion tracking and portfolios of Google Ads accounts.

Google Business Buzz

From 2023 to 2026, I also hosted and produced Google Business Buzz at OMG National, a video series that explained changes in local search and Google advertising for business owners and marketers. The episodes I hosted are still available on YouTube.

Watch my Google Business Buzz episodes on YouTube ↗

Where I started

I studied multimedia journalism at Universidad de Las Américas in Quito, Ecuador. During my studies, I interned at Radio La Red, a sports radio station, where I ran its website and social media accounts. Journalism taught me to ask good questions and explain clearly what happened. I still use those skills when I help a business owner understand a marketing report or choose a next step.

From 2013 to 2014, I managed social media at JEM4 in Weston, Florida, for restaurant and bar brands including DelVecchio's Pizzeria, BurgerZone, UdderSweets, That Wine Place and Libations. It was my first close look at how local businesses compete for customers.

What I bring to your business

Today I work with business owners and agencies in English and Spanish. I review how customers find the business, what happens after they click an ad, and which tasks could benefit from AI. Before starting, we agree on the work, the price and how to measure progress.

See my consulting services and prices, or read the Streakless Shine case study for a recent project.

Education

Licenciatura in Multimedia Journalism, Universidad de Las Américas, Quito, Ecuador.